Emails landing in spam

What to check, and what helps.

Help centre · Troubleshooting · Updated 8 October 2026

  • Health score. On Email accounts, a score above 90% is good. Let a low mailbox keep warming up before it takes campaign mail.
  • Pace. A campaign is planned at about 20 a day from each mailbox. Don't raise it before warm-up is done.
  • Seed test. Press Run seed test to see where your emails land.
  • Set-up checks. The spam check looks at SPF, DMARC and MX for your sending domain.
  • The email itself. Short, plain and addressed to a person lands better than a long one full of links.

No one can promise inbox placement, so watch your reply rate on the dashboard as well.