Selling to UK businesses.
Plain-English pieces on data you can trust, outreach that gets replies and the rules that apply. Written by the team that builds Adapt Leads.
A green tick next to an email address sounds like a promise. Here is what it proves, what it doesn't, and why we show four labels instead of one.
A catch-all server says yes to every address, including ones that don't exist. Here is what that means for your list, and how to send to them safely.
A practical walk-through: from a blank search to a saved list and a first campaign, with the checks that stop you wasting your time.
Who you are writing to decides which rules apply. A plain-English guide to companies, sole traders and what PECR asks of you.
Directors leave, numbers get cut off and firms change what they do. A list is a photograph, and the business keeps moving.
A new director is making decisions for the first time. A short, specific email with one ask is the one that gets a reply.
There's no safe number, but there is a sensible pace. Here is the one we use, why we warm up first, and what we never automate.
One score for a whole record hides more than it shows. Here is why we label every field separately, and how a detail moves from Claimed to Proven.
Put it to work.
Start free and search the UK book.