Email outreach

Cold email,
from mailboxes you own.

Connect your mailboxes, build a sequence, and Adapt warms up each mailbox, paces every send and follows up for you. Replies land in one inbox, sorted by what they mean, and a good one becomes a deal in a click.

app.adaptleads.co.uk/#/campaignsThe real app, with sample data
The Campaigns screen listing five campaigns with status, progress, emails sent, replies and interested replies.
Campaigns: what's running, how far through, and the replies that came back.
Sequences

Follow-ups that stop when someone replies.

Write the first email and the follow-ups. Adapt spaces them out, sends in working hours with random gaps, and holds follow-ups back if it can't read a mailbox's replies. A campaign is planned at about 20 a day from each mailbox.

About 20 a day per mailboxWorking hours onlyRandom gapsFollow-ups that stop on a reply
Sheffield accountants, before JanuarySending
Day 1 · EmailA quick question about year-end
Wait 3 days
Day 4 · Follow-upFollowing up on my last note
Wait 5 days
Day 9 · Last nudgeShall I close the file?
jess@oakfield-it.co.uk warm 91%
aaron@oakfield-it.co.uk warm 89%
Replies
Mailboxes

Warm-up and a health score for every mailbox.

Connect Gmail, Google Workspace or any mailbox that works over IMAP and SMTP. Each one warms up gradually, and you can see its health score, how many it sent today and how far through warm-up it is. A score above 90% is good. Run a seed test to see where your emails land.

The email accounts table showing status, warm-up, health score, sent today and sending domain for five mailboxes.
Your mailboxes, with warm-up and health.
Unibox

Every reply in one inbox, sorted by what it means.

Replies are labelled Interested, Meeting booked, Out of office, Wrong person or Not interested, so you can deal with the good ones first. Open one and the business, the thread and the record are beside it. Press Create deal and it's in your pipeline.

InterestedMeeting bookedOut of officeWrong personNot interested
app.adaptleads.co.uk/#/uniboxThe real app, with sample data
The Unibox with replies labelled Interested, Meeting booked and Not interested, and a conversation open.
Reporting

See what's working.

A dashboard of emails sent, delivered, replies, reply rate, interested replies and meetings booked, day by day. Look at the last 7, 30 or 90 days and export it.

app.adaptleads.co.uk/#/outreachThe real app, with sample data
The email outreach dashboard showing emails sent, delivered, replies, reply rate and meetings booked.
Built in

The boring parts done properly.

Warm-up

Mailboxes that earn their reputation

New mailboxes start slowly and build up, with a health score you can watch.

Pacing

Human sending

Sends in working hours with random gaps, and each mailbox has its own daily limit.

Follow-ups

Written once, sent in order

Add as many steps as you want, with waits between them.

Replies

Sorted for you

Interested, Meeting booked, Out of office, Wrong person and Not interested, labelled as they arrive.

Bounces

Matched to the person

A bounce notice is matched to the right contact, once, and never chased.

Stop

A do-not-contact list

People who ask to stop go on your do-not-contact list and are never emailed again.

How it works

From a list to a running campaign.

  1. 1

    Connect a mailbox

    Add Gmail, Google Workspace or any IMAP and SMTP mailbox, and let it warm up.

  2. 2

    Build the campaign

    Write the steps yourself, or ask Adapt for a draft from a list and your offer.

  3. 3

    Approve and start

    Press start when you're ready. Adapt sends at the pace you set and sorts the replies.

Questions

Questions, answered

Which mailboxes can I connect?

Gmail and Google Workspace, and any mailbox that works over IMAP and SMTP.

How many emails can I send a day?

Each mailbox has its own daily limit, starting low and rising as it warms up. Adapt plans a campaign at about 20 a day from each mailbox, and you can lower it.

Does Adapt write the emails?

It can draft them from facts on the record, such as a new director or a move. Every draft waits for you to read it.

Is cold email to businesses allowed in the UK?

It depends on who you are writing to. Email to a company or an LLP is treated differently from email to a sole trader or an ordinary partnership, which needs their consent. Adapt shows what kind of business each record is and labels every address, and the choice is yours. This is not legal advice, so read our UK GDPR and PECR page and the ICO's guidance.

What happens when someone says stop?

They go on your do-not-contact list and nothing more is sent to them.

Send your first campaign.

Start free, connect a mailbox and let it warm up.

Start free, no card B2B only, PECR and UK GDPR Every value labelled, none hidden