Brand
Our logo, colours and type.
Everything you need to show Adapt Leads properly in an article, a partner page or a presentation. If you need something that isn't here, ask.
The logo
Three bars and a name.
adaptleadsOn white
adaptleadsOn ink
Colour
White, black and one blue.
Adapt blue#1D5BFF
Ink#0F1115
White#FFFFFF
Mist#F6F7F9
Type
One family, two weights.
Figtree Figtree
Light 300Regular 400Semibold 600Heavy 800
Headlines run light, then heavy. Body text is regular. Figtree is free to use from Google Fonts.Using it
A few simple rules.
The mark
Three bars, one blue
Thin and grey, firm and black, then the long blue bar that carries the weight. Use it on its own where there's little room.
The name
adapt, then leads
The word adapt in a light weight, then leads in a heavy weight and blue, with no space between them.
Clear space
Leave room around it
Keep clear space around the logo at least as tall as the middle bar of the mark.
Colour
White, black and one blue
Don't recolour the blue or add other colours to the logo. Statuses such as green for Proven keep their own colours inside the app.
Don't
Keep it plain
Don't stretch it, add effects, put it on a busy photograph or add a space inside the name.
LinkedIn
Not affiliated
Adapt Leads is not affiliated with LinkedIn Corporation. Don't suggest that it is.