Adapt Insights

What just moved,
and what to do about it.

Adapt Insights watches the businesses you sell to. When one appoints a director, moves office, changes its name, opens a new site or shows early signs of trouble, you see it, ranked, with a line on why it's worth a call.

app.adaptleads.co.uk/#/moversThe real app, with sample data
Adapt Insights Movers: businesses ranked by score, each with its signal, place, size and date.
Movers: the businesses with the most going on, ranked by score.
Your feed

A live list of changes, matched to your market.

Set your feed once with the sectors, places and sizes you sell to. Adapt Insights reads the registers, company websites, job adverts and the news for the businesses you sell to, and matches each change to a business in the book. Movers are ranked by a score that weighs how recent, how many and what kind of events.

Set your feed onceRanked by scoreMatched to the book
Adapt InsightsYour feed: accountants and payroll, South YorkshireSample businesses
A reason to call

Each change comes with a reason to get in touch.

A new director often brings new decisions. A new registered office means new suppliers. A brand-new company needs an accountant, a bank and insurance this month. Adapt Insights says why a change matters and drafts the opener, which waits for your OK.

A record snapshot with the latest signal, and a button to write an opener from it.
The latest change sits on the record, with a button to write an opener from it.
The pattern

See the pattern, not just the list.

Adapt Insights counts what changed across your market and shows how it moved, so you can see where to focus this month. A count of accountancy firms advertising jobs, month by month, tells you who is growing.

A bar chart of accountancy firms advertising jobs each month from April to September.
An example from the app. The numbers shown are made up.
Where it is happening

Places and sectors, at a glance.

See the postcode areas with the most going on this month, and compare sectors side by side. Click one to narrow your feed to it.

app.adaptleads.co.uk/#/locationsThe real app, with sample data
A map of the UK with the busiest postcode areas ranked beside it.
Locations: where businesses with news are. Sample view.
What counts

Six kinds of change.

Each one is read from the register, a company website, a job advert or the news, and matched to the business it belongs to.

GrowthGrowing businessesNewly incorporated, expanding, winning contracts or raising money.
PeopleNew decision-makersNew directors, leadership changes and businesses that are hiring.
ChangesMoves and renamesA new registered office, a new name or a newly filed trade.
RiskEarly warningsStrike-off notices, insolvency and regulatory action, before you sell on credit.
ProfileIn the newsAwards, launches and press mentions worth a congratulations.
SuppliersThrough their suppliersNews from the suppliers and bodies a business is proven to work with.
How it works

From a feed to a first call.

  1. 1

    Set your feed

    Choose the sectors, places and sizes you sell to. Insights and Agents share the same feed.

  2. 2

    Read your Movers

    Open Movers and see who changed, ranked by score.

  3. 3

    Act on it

    Open the record, add the business to a list, write an opener from the change, or pick up the phone.

Questions

Questions, answered

What counts as an insight?

A new director or leadership change, a registered office move, a new name, a new trade, a newly incorporated company, an expansion, hiring, funding, an award, a launch, a mention in the news, and early warnings such as strike-off notices, insolvency or regulatory action.

Where do the changes come from?

From the registers, company websites, job adverts and the news. We never show which sites, only what changed and when.

Does every business have insights?

No. An insight appears when something changes or is published about a business. A quiet business has nothing to show, and we never invent a signal to fill the gap.

How fresh are they?

Each insight shows the date it happened, so you can judge how fresh it is.

Can I act on an insight straight away?

Yes. Open the record, add the business to a list, write an opener from the change or start a call.

Know who changed before anyone else rings.

Start free and set up your feed.

Start free, no card B2B only, PECR and UK GDPR Every value labelled, none hidden