Records

Open a business.
See how we know.

Every record is one business on one page: who runs it, how to reach them, what changed lately and what you've already done. Each value says how sure we are, in plain words, and when we last checked it.

app.adaptleads.co.uk/#/co/b1The real app, with sample data
A record for a limited company showing a snapshot, the best route in, the latest signal, activity and company details.
A record for a limited company: the overview, the people, the changes and your own history.
How we know

Every value says where it stands.

Proven means two independent sources agree, or a register says so. Claimed means one source says it and nothing contradicts it. Contested means sources disagree, so we show both and change nothing until one wins. Unknown means we hold nothing, and we never fill a gap with a guess.

ProvenClaimedContestedUnknownAll there is
Marsh & Keel Accountants LtdChartered accountants ยท Sheffield
Sample record
How we know3 of 7 proven
Company07734519From the official registerProven
DirectorHelen MarshNamed on the registerProven
Phone0114 496 0213One source so farTheir websiteA business listingA trade directoryClaimed
Emailhelen@marshkeel.co.ukChecking with the mail serverChecking
Websitemarshkeel.co.ukThe site shows their company numberProven
AddressTwo addresses on fileWe show both and change nothing until one winsContested
Mobile07700 900213One source so farClaimed
Independent places

We count origins, not sightings.

Each field has its own bars. Three bars mean the official register says so, or three independent places agree. Two mean two do. Fewer bars mean fewer places agree, so you can see what to check before you rely on it. Each field also says when we last checked.

The How we know panel: six fields, each with a bar for how many independent places agree.
The How we know panel on a record.
Best route in

Start with the right person.

The record shows the best route in: the director whose own mailbox is verified, the number to ring, who to ask for. Labels such as Director's own and Role mailbox tell you what kind of address you're looking at.

The contact panel with the director email marked Verified and the general enquiries email marked Catch-all server.
Contact details, each with its label.
All in one place

Your history sits beside ours.

Emails sent, replies, calls, LinkedIn steps, notes and tasks sit on the same record as the facts, so the whole team sees where a conversation stands. The snapshot at the top is written from the record's fields, so it changes the moment they do.

A record snapshot, the best route in, the latest signal and activity.
On every record

Everything you need before you call.

Company

Matched to the register

Company number, status, legal form, incorporation date, SIC codes and registered office, with a map.

People

Decision-makers first

Directors and other contacts, split into decision-makers and generic mailboxes.

Changes

What moved lately

New directors, moves and renames, each with its date, so you have a reason to get in touch.

Activity

Everything you did

Emails, replies, calls and LinkedIn steps in one timeline.

Notes

Notes and tasks

Leave a note or set a task on the record, and it shows for the whole team.

Lists

Add to a list

Collect records into lists you can call, email or export in one go.

Questions

Questions, answered

What does Proven mean?

Two independent sources agree, or an official register says so. A business's own website counts as one source however many pages we read.

What's the difference between Claimed and Contested?

Claimed means one source says it and nothing contradicts it. Contested means sources disagree, so we show you both and change nothing until one wins.

Why does a catch-all email still appear?

The business's mail server accepts every address, so no check can prove a single address is real. We keep the address and label it, and you decide whether to send.

Why do some records say all there is?

We hold everything that kind of business publishes. A sole trader has no register entry or directors, so a record can be complete without them.

A record is wrong. What do I do?

Email us the record and what is wrong with it. We correct it in the book, so it's fixed for everyone, and we don't charge you for an export that turned out to be wrong. Contact us.

Open a record and see.

Search the book free, open any business and read how we know.

Start free, no card B2B only, PECR and UK GDPR Every value labelled, none hidden