Your responsibilities as a sender

When you use Adapt Leads data for outreach, you are the sender. You must:

• market only to businesses, about products or services relevant to them;
• clearly identify yourself and, where required, who you act for;
• give a simple, working way to opt out in every message;
• honour opt-outs promptly and keep your own suppression list;
• check the rules for your channel, for example the TPS and CTPS before calling, and the rules for corporate subscribers.