Can I email a sole trader?
Why consent matters for sole traders, and how Adapt Leads labels them.
A sole trader is an individual under PECR, so email marketing needs their consent. Ordinary partnerships are treated the same way. Companies and LLPs are treated differently.
Adapt Leads shows what kind of business each record is, and labels every address. The choice is yours, and you are responsible for running your outreach lawfully.
This isn't legal advice. Read our UK GDPR and PECR page and the Information Commissioner's guidance, and take your own advice if you're unsure.
Phone and post have their own rules, so check those before you start. About sole traders in the book.
Keep reading
Business data only
Read What Adapt Leads holds, and what it doesn't.
Calling: the TPS and CTPS
Read We don't screen numbers for you. Here's what to check.
Where the data comes from
Read The kinds of source behind a record.
Still stuck?Email us and a person will reply, usually within one business day.
Contact us