Adapt Leads vs Lusha.
Lusha is a global B2B data and intelligence layer with published accuracy tests and certifications. Adapt Leads is a UK-first book where every field is labelled, with outreach built in. They suit different jobs, and we say plainly where each one fits.
Lusha describes itself as the data and intelligence layer for go-to-market teams and AI agents, with 515 million or more verified contacts, 29 million or more companies and 26 buying signals refreshed weekly. Adapt Leads covers far fewer businesses, all in the UK, and goes deeper on how sure we are about each field.
Adapt Leads and Lusha.
| Adapt Leads | Lusha | |
|---|---|---|
| Scale | 7.9 million UK businesses and 1.1 million named people. | 515 million or more verified contacts and 29 million or more companies, worldwide. |
| How accuracy is shown | Each field says Proven, Claimed, Contested or Unknown, with how many independent places agree. We also show what we hold, by channel, on our book page. | Publishes accuracy tests, including a July 2026 test of 322 US contacts. |
| Signals | Adapt Insights from UK registers, websites, job adverts and the news. | 26 buying signals refreshed weekly. |
| Reaching people | Email, LinkedIn and calls from the same list, with a CRM built in. | A data layer with a Chrome extension, an API and integrations to CRMs and automation tools. |
| AI tools | An MCP connector for Claude, ChatGPT and Cursor, read-only to start. | An MCP server for Claude, ChatGPT and other assistants. |
| Certifications | None published yet. We are a small UK team. | ISO 27701, ISO/IEC 42001 and SOC 2 Type II, with GDPR certification. |
| Price | Public plans from £39 a month. Only exports are metered, and there is no per-seat fee. | See their pricing page. |
What we say about Lusha comes from its own website (lusha.com), checked on 8 October 2026. We describe what they say, not what we have tested. Where a figure is not public, we say so.
Which one fits you?
Lusha may suit you better if
- You need global coverage, including the United States.
- You need independent security certifications today.
- You mainly want enrichment inside your CRM.
Adapt Leads may suit you better if
- Most of your market is in the UK.
- You want the outreach tools and a CRM in the same place as the data.
- You want a field-by-field label, and to see what the book holds.
Questions, answered
Is Adapt Leads a Lusha alternative?
For UK-focused teams, yes. If you sell globally or need certifications today, Lusha is built for that.
Does Adapt Leads hold security certifications?
Not yet. We are a small UK team, and we describe our practices honestly on our legal pages rather than claim accreditations we do not hold.
How accurate is Adapt Leads?
Every field says how sure we are, and the book page shows what we hold today by channel, including how many emails are only a catch-all. We would rather show you than quote one score.
See the UK book for yourself.
Start free, search the book and check what is labelled.