Adapt Leads vs Cognism.
Cognism is a well-known B2B data platform with strong European coverage and phone-verified mobiles. Adapt Leads is built around the UK, with every field labelled and the outreach tools in the same place. They suit different jobs, and we say plainly where each one fits.
Cognism describes itself as Europe's most trusted B2B data for growing pipeline, with phone-verified mobile numbers, decision-maker data refreshed every 30 days and Do-Not-Call coverage across Europe. Adapt Leads is built for teams that sell mostly in the UK and want to see how sure we are about each field, then email, message and call from the same list.
Adapt Leads and Cognism.
| Adapt Leads | Cognism | |
|---|---|---|
| Where it is strongest | UK businesses, with every field labelled. | Europe-wide B2B data, with phone-verified mobiles. |
| How accuracy is shown | Each field says Proven, Claimed, Contested or Unknown, with how many independent places agree and when we last checked. | Verification layers and phone-verified mobiles. Director-level data is refreshed every 30 days. |
| Reaching people | Email, LinkedIn and calls from the same list, with a CRM built in. | Prospecting and CRM enrichment, with integrations to CRM and engagement tools. |
| Signals | Adapt Insights: new directors, moves, renames, new companies, hiring and early warnings, from UK registers, websites, job adverts and the news. | Signals such as intent, hiring, job joins and funding. |
| Compliance | Business data only, handled under UK GDPR and PECR. We do not hold independent security certifications yet. | Compliance-first approach, with extensive Do-Not-Call coverage across Europe. |
| Price | Public plans from £39 a month. Only exports are metered, and there is no per-seat fee. | Not shown on their homepage. You book a demo. |
| Free to start | Yes: 50 exports a month, no card. | Demo-led. |
What we say about Cognism comes from its own website (cognism.com), checked on 8 October 2026. We describe what they say, not what we have tested. Where a figure is not public, we say so.
Which one fits you?
Cognism may suit you better if
- You sell across Europe, not just the UK.
- Phone-first calling is central, and you want mobile numbers at volume.
- You want Do-Not-Call screening built in.
- You run a large revenue team with enterprise integrations.
Adapt Leads may suit you better if
- Most of your market is in the UK.
- You want to see how sure we are about every field.
- You want email, LinkedIn, calls and a CRM in the same place.
- You would rather see the price and start free.
Questions, answered
Is Adapt Leads a Cognism alternative?
For teams that sell mostly in the UK, yes. If you sell across Europe or want phone-verified mobiles at volume, Cognism is built for that and worth a proper look.
Does Adapt Leads screen numbers against Do-Not-Call lists?
No. We do not screen numbers for you. Check the TPS and CTPS before you make marketing calls, as our UK GDPR and PECR page explains.
Can I try Adapt Leads first?
Yes. Start free with no card and 50 exports a month, and search the whole book without limit.
See the UK book for yourself.
Start free, search the book and check what is labelled.