Adapt Leads vs Apollo.
Apollo is a global B2B database with an engagement platform in one system. Adapt Leads is a UK-first book where every field is labelled, with email, LinkedIn, calls and a CRM alongside. They suit different jobs, and we say plainly where each one fits.
Apollo describes itself as one connected go-to-market system, with a free plan that needs no credit card, and an agentic layer that works in Apollo, Claude and ChatGPT. Adapt Leads is narrower on purpose: the UK, with every field showing how sure we are.
Adapt Leads and Apollo.
| Adapt Leads | Apollo | |
|---|---|---|
| Where it is strongest | UK businesses, with every field labelled. | A global B2B database with find, reach and close in one system. |
| How accuracy is shown | Each field says Proven, Claimed, Contested or Unknown, with how many independent places agree and when we last checked. | See their site for how they show data quality. |
| Reaching people | Email, LinkedIn and calls from the same list, with a CRM built in. | An engagement platform in the same system. |
| AI tools | An MCP connector for Claude, ChatGPT and Cursor, read-only to start. | Works in Apollo, Claude and ChatGPT. |
| Geography | UK first, from Penzance to Shetland. | Global. |
| Price | Public plans from £39 a month. Only exports are metered, and there is no per-seat fee. | A free plan with no credit card. See their pricing page for paid plans. |
| Free to start | Yes: 50 exports a month, no card. | Yes, no credit card required. |
What we say about Apollo comes from its own website (apollo.io), checked on 8 October 2026. We describe what they say, not what we have tested. Where a figure is not public, we say so.
Which one fits you?
Apollo may suit you better if
- You sell worldwide, especially in the United States.
- You want one global system for finding people and running outreach.
- You need a very large contact database across many countries.
Adapt Leads may suit you better if
- Most of your market is in the UK, including sole traders and small firms.
- You want to see how sure we are about every field, not one score.
- You want insights from UK registers on who just changed.
Questions, answered
Is Adapt Leads an Apollo alternative?
For UK-focused teams, yes. If you sell worldwide, Apollo's global database is a better fit.
Do both have free plans?
Yes. Adapt Leads gives you 50 exports a month with no card, and unlimited search. Apollo offers a free plan too, so you can try both.
Can I use my AI assistant with Adapt Leads?
Yes, through the MCP connector for Claude, ChatGPT and Cursor.
See the UK book for yourself.
Start free, search the book and check what is labelled.